Touseef Ikram is a marketing technologist having 15+ years of entrepreneurial experience with corporates & startups alike involving product development on all levels from infrastructure setup to sales. He founded his first gamified community 10 years back and ever since has been hooked to the concept. Currently he is one of the key team members on group-wide digital strategy for Pakistan’s biggest media conglomerate Jang Media Group, leading product development of its digital portfolio across web, mobile-web, mobile-apps, social media platforms & personal messaging services. He has also served as Country Head for KalSoft, one of the Tier-one Software Group in Pakistan & Middle East, managing 3 business units related to process automation, identity management & user generated content. Some of the products he helped develop have been globally showcased by Google & Facebook respectively.